Skip to content
Founder · Business coach · Speaker · Author

Build a brand.
Grow a business.
Be more you.

I help entrepreneurs turn their expertise and personality into powerful brands and thriving businesses. From content and offers to sales and systems, we create the clarity and strategy to help you scale with confidence.

Chicago-based, working with entrepreneurs worldwide. Personal branding and business strategy.

Amber Farooqui at her desk
Your story is strategy.Let’s put it to work.
01 / Rich AF Academy

Your business.
Your next move.

My home for coaching, consulting, social and creative direction, and the Rich AF Accelerator. Find the support that fits where you are and what you’re building.

01 / ONE-ON-ONE SUPPORT

1:1 Coaching

Work directly with me to build the brand, business, and life you’re working toward. Together, we’ll get clear on your goals, create a strategy tailored to you, and turn your next steps into action with personalized guidance and accountability.

Book a Coaching Discovery Call Explore 1:1 coaching
02 / FOCUSED BUSINESS STRATEGY

Consulting

For established companies with a specific challenge that needs a clear direction. A fresh perspective for your business. Let’s identify the gaps, strengthen your teams, and build effective systems, with a practical roadmap for what deserves your attention next.

Discuss your business
03 / CONTENT WITH DIRECTION

Social &
Creative Direction

Your brand has a story. Let’s make people feel it. For businesses ready to show up with more clarity, consistency, and personality, social strategy and creative direction bring your message, visuals, and content together into a cohesive presence that connects with the right audience.

Discuss creative direction
04 / LEARN AT YOUR OWN PACE

Rich AF
Accelerator

An eight-week, self-paced curriculum covering mindset, messaging, content, personal branding, offers, launches, and sales. Build your foundation as you work through it.

Explore the Accelerator

Not sure where to start? Tell me what you’re building.

Amber Farooqui working through business ideas at a whiteboardThe person behind the brand
02 / Meet Amber

Hey you.
It’s Amber, your brand strategist.

While being homeschooled abroad, I fell in love with fitness and started documenting my journey on social media. Sharing what I loved became a coaching business at 17 and by 20 I wrote my first book, which hit bestseller in less than 24 hours.

I tried the traditional by going to university, earning a degree, and landing a corporate job at a Fortune 100 company. But let's say my goal became getting fired from a role that wasn’t meant for me and once I did, that pushed me to finally go full on CEO mode. Today, I’m the founder of Sisterhood, the #1 women’s conference in Illinois, and RICH AF Academy. Through my work, I’ve helped thousands of people around the world find their confidence and build something of their own so they can finally have a life they don't need a vacation from.

“Be it until you become it.”
My Story
The Story Behind Amber Farooqui

My story. In my own words.

3 minutes, 33 seconds

The person, the perspective, and the reason behind the work.Subscribe to my Youtube
Finding Your Fit: A Guide to Living Your Best Life, by Amber Farooqui, book cover
The bestselling book

Finding Your Fit.

A Guide to Living Your Best Life

I wrote Finding Your Fit at 20 while recovering from surgery for stage 4 endometriosis. That was when reality hit, and taking care of myself took on a whole new meaning. In this book, I share my personal perspectives and real, practical approaches to caring for yourself and how you carry yourself through life.

Being “fit” goes beyond the physical. Finding Your Fit explores the five dimensions of wellness: physical, emotional, mental, spiritual, and social. It shows how caring for all five helps you become fit in every area of your life.

Get my book on Amazon
In their words

The work.
Their words.

Feedback from past clients and course participants.

“Amber’s content creation course was exactly what I needed as I started my business on social media!!”
Content creation course participantPrevious content creation courseView original feedback
“My business has grown more than it ever has in 5 years and I seriously owe it all to you.”
Coaching clientPrevious coaching experienceView original feedback

Results vary.

03 / My approach

More intention.
Less guesswork.

Doing more only helps when you’re working on the right things. Here’s where we start.

Find the real gap.

More content won’t fix an unclear offer. We look at your messaging, marketing, and customer journey to find what needs attention.

Make it sound like you.

Your story, expertise, and point of view belong in your brand. We use them to help the right people understand what makes your work different.

Put the plan to work.

Clear priorities. Practical next steps. A strategy that fits your business, your capacity, and the life you want to build.

Book a Coaching Discovery Call
04 / Speaking & events

Give your room
something to
remember.

For audiences ready to build, lead, and show up with more confidence. Let’s bring personal branding and entrepreneurship into a conversation people can use.

See Amber Speak
Book Amber for your next event

A conversation
with a next step.

Tell me about your audience, event, and what you want people to take away. Include your planned date, format, location, and budget so we can explore the fit.

Discuss a speaking engagement

Opens an email to me with your speaking inquiry. Dates, scope, and fees will be agreed upon together.

05 / Sisterhood

There’s room
for all of us.

I built a space
I was searching for.

Sisterhood brings women together through community, the conference, and shared experiences. A place to connect, grow, and find people who want to see you win.

Explore Sisterhood
The Sisterhood Conference community cheering together
06 / More ways to connect

Beyond the
business plan.

FOR BRANDS & PARTNERS

Have a collaboration
in mind?

For brand partnerships, content collaborations, and creative opportunities. Share your brand, your idea, your timeline, and your budget so we can explore the fit.

Discuss a partnership
A little more Amber, straight to your inbox

Join the
Newsletter.

Practical brand and business tips, honest lessons, and first access to new offers and events. Let’s stay connected beyond the scroll.

Your next move

Stop sitting on the idea.
Let’s do something with it.

Start with a free, 30-minute coaching discovery call, or compare the support inside RICH AF Academy.

Find the support that fits.

What does Amber Farooqui help entrepreneurs with?

Amber helps entrepreneurs connect their personal brand, messaging, content, offers, sales and business systems. RICH AF Academy brings together 1:1 coaching, consulting, social and creative direction, and the self-paced Accelerator.

How do coaching and the Accelerator differ?

Coaching is personalised support, normally starting with six months. Meeting schedules and scope are agreed together. The Accelerator is independent learning with an eight-week curriculum, a workbook and occasional group sessions when scheduled.

Can I enquire about speaking or a partnership?

Yes. Email amber@amberfarooqui.com with your event or project details. Speaking is available in person or virtually, with dates, travel, scope and fees agreed separately.